STURGEON, William A., diamond merchant and jeweler; born, Detroit, Jan. 31, 1864; son of William and Louise (Loomis) Sturgeon; educated in Detroit public and high schools; married at Detroit, Nov. 19, 1891, Emma Butler Frisbie. Began active career as salesman for M.S. Smith & Co., jewelers, 1878; entered the diamond and jewelry business for himself, 1891, and has been president of W.A. Sturgeon & Co. since 1892. Clubs: Detroit, Automobile. Recreation: Automobiling. Office: 237-241 Woodward Av. Residence: 38 Forest Av., E.